Everything you need in about ten minutes: set up your brand, pick how hands-on you want to be, and teach the AI to sound like your business.
Setup walks you through four steps. You can change any of it later.
Pick Easy, Mixed or Expert. Section 2 explains the difference. If you are not sure, start with Mixed.
Enter your website and we read your public pages to pre-fill your business name, what you do, your audience and your voice. Read it and fix anything wrong. Everything the AI writes from here on comes out of this screen, so five minutes spent here is worth more than anything else you do today.
If your site blocks automated visitors, the scan comes back empty. Just type the details in yourself, or see allowing the brand scanner.
Services, example posts, anything you want promoted.
Link the accounts you want to post to: Facebook Pages, Instagram, X, LinkedIn and Pinterest. You can add more later under Connections.
This is the single choice that decides how much of your time the platform needs. Change it any time from your Dashboard, at the top where it asks how you want to handle your social media. Your sidebar always shows whether Auto-Pilot is on.
There is a single button for it on your Dashboard: Turn on Auto-Pilot or Turn off Auto-Pilot. Switching it on starts a run immediately, and your first week of content appears in Posts after a couple of minutes. Switching it off moves you to Mixed, so the AI keeps writing but stops publishing by itself.
Auto-Pilot needs three things to run. If nothing is happening, it is almost always one of these:
Go to AI Training. This is the highest-value screen in the product. Everything else is plumbing, this is the part that decides whether the posts sound like you or like a robot.
Name, industry, website, what you do, and your products or services. Be concrete. "We install and service commercial HVAC for restaurants and small manufacturers in central Ohio" produces far better writing than "HVAC company".
Target audience: who actually buys from you, and what they are worried about. Age, role, the problem that made them search.
Brand voice: describe it the way you would brief a new employee. "Plain spoken, confident, no hype, never uses exclamation marks" is useful. "Professional" is not, because every business says that.
Keywords: the handful of words you want to keep showing up. Family owned, licensed, same day, handcrafted.
Treat these as literal standing instructions, because that is how they are used. Anything you find yourself editing out of post after post belongs in the Do not list.
Examples that work: "Always name the city we serve." "Never promise a price." "Do not use the word solutions." "Mention we are licensed and insured once a week, not every post."
Paste in three to five of your own best posts. The AI copies the pattern it sees: sentence length, how you open, whether you use emoji, how you ask for the call. This is the fastest way to fix a voice that feels slightly off, and it beats any amount of describing.
Below the profile you can add documents, each with a title and either pasted text or a website URL. Use one document per subject rather than one giant dump:
Delete a document when it goes stale. Out of date training is worse than none, because the AI will confidently quote last year's promotion.
| Where | What it is for |
|---|---|
| Dashboard | What is scheduled, what went out, and your mode switch |
| Discover | Swipe through AI content ideas. Keep the good ones, bin the rest. Hit Generate More any time |
| Campaigns | A themed set of posts, for a promotion, a launch or a season |
| Posts | Everything scheduled, published or failed. Edit, reschedule, or publish now |
| Approvals | Anything waiting on you. Appears in the sidebar with a count when something is pending |
| Connections | Connect or remove accounts, and switch DM auto-reply on per account |
| Comments | Comments from your posts, each with a reply already drafted in your voice |
| DMs | Instagram direct messages, also with drafted replies |
| AI Chat | Ask for a post, rework some copy, or brainstorm. It knows your brand profile |
| Analytics | What your posts actually did, by platform and over time |
| Recommendations | Suggested next moves, including ready to run campaigns. Approving one builds it |
We check your connected accounts for new comments every few minutes. For each one the AI writes a reply in your voice straight away. What happens next is yours to choose:
Instagram DMs work the same way, with the toggle per account on the Connections page, so you can automate one account and not another.
Once you are set up, this runs on its own. Times are UTC.
| When | What |
|---|---|
| Every minute | Anything due is published |
| Every 5 minutes | New comments pulled in and replies drafted |
| Every 4 hours | Fresh content ideas added to Discover |
| 02:00 daily | Performance snapshot taken |
| 05:00 daily | Auto-Pilot refills your queue if it is nearly empty |
| 06:00 daily | New recommendations generated |
| 07:00 daily | Your daily email summary |
| 08:30 daily | A reminder if anything is waiting for your approval |
| Mondays | Weekly report by email |
| 1st of the month | Monthly report by email |
Set your own time zone under Settings, Preferences, so dates and times read correctly for you.
Every post and every image prompt is checked before it goes anywhere, in all three modes. Anything questionable is held for you to look at rather than published and apologised for later. You will see it sitting in Approvals with the reason.
If your business is in a regulated trade, alcohol, CBD, firearms, gambling or supplements among them, every post waits for your approval regardless of mode. The rules in those categories depend on local law and licensing that we cannot see from here, so a person signs off. If that is you, set it yourself under AI Training, Business Basics, Regulated trade, and the hold starts straight away.
| Plan | Accounts | Posts per month | Campaigns |
|---|---|---|---|
| Starter | 3 | 60 | 3 |
| Pro | 10 | 300 | 20 |
| Agency | 50 | 1,500 | 100 |
Your free trial runs 14 days with Pro features and a 40 post allowance, which is more than enough to see it working. No card is needed to start. Change or cancel your plan any time under Billing, and your current usage is shown there.
Open Support in the app and tell us what you were doing when it went wrong. We would also rather hear that a post sounded nothing like you than have you quietly stop using it, so the Feedback link goes straight to us.
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