Allowing the brand scanner

Some websites block automated visitors by default (common with Cloudflare, Wordfence, Sucuri, or strict firewall/WAF rules). When that happens we can't read your site to learn your brand. You have two options:

Option 1 — Set up your brand manually

You don't need the scanner at all. On the Brand step of setup, just fill in your business name, what you do, audience, voice, and keywords yourself. You can also add services, example posts, and promotable clients on the next step. This works immediately — no IT involvement needed.

Option 2 — Have your web team allow our scanner

If you'd rather we read your site automatically, ask whoever manages your website (your web developer or hosting provider) to allow our scanner. Share this page with them. They only need to do one of the following:

A. Allowlist our User-Agent

Our scanner identifies itself with a standard Chrome User-Agent. The simplest reliable allowlist is by our source IP address (below), since the User-Agent looks like a normal browser.

B. Allowlist our IP address

All scans come from a single static IP. Add it to your firewall / WAF / security-plugin allowlist:

45.56.165.184

C. robots.txt

If your robots.txt globally disallows crawling, add an allow rule so legitimate tools can read your public pages:

User-agent: *
Allow: /
Notes: the scan only reads your public pages (home, about, services, etc.) — the same pages any visitor sees. It does not submit forms, log in, or touch admin/checkout areas. If your site is password-protected or in "coming soon" mode, the scanner can't see it until that's lifted, or you can use Option 1.

Once your team has allowlisted us, return to setup and click Re-scan my website on the Brand step.

Back to setup